Brand Identity

User Experience

Web Design

Conceptual Project

Fall 2023

THE NEED


The primary aim of this project is to develop a new unique visual identity for Bimi Poke. By developing a new identity and brand mark it will increase the sushi bar’s recognition in the area and perhaps San Francisco. The store currently lacks a strong branding when compared to their local competitors.

THE SOLUTION


Bimi Poke is a poke bowl and sushi burrito bar located in downtown San Francisco. Taking inspirations from on site observations and research help establish a new visual identity for this local sushi bar.