Brand Identity
Campaign
Illustrations
Design for Social Impact
Spring 2023
THE NEED
Hong Kong faces challenges with limited landfill space, high per capita waste generation, and significant plastic pollution. The city struggles with inadequate recycling infrastructure, illegal dumping, and marine plastic pollution, prompting government initiatives and public awareness campaigns to address these environmental issues.
THE SOLUTION
The "better days campaign" aims to promote environmentally sustainable practices and raise awareness about adopting a green lifestyle in Hong Kong. Through a combination of user research, the creation of posters, informative materials, and website, the campaign will educate and engage the target audience in embracing eco-friendly choices for a more sustainable future.
